Articles in English

Beating COVID-19 and the Economic Pandemic

NEW YORK – Back in January, I predicted that the spread of the new COVID-19 coronavirus in China would reach a turning point by the second or third week of February. Indeed, the total number of serious and critical cases in the country has been declining since February 22, and there have been no new cases in the last few days other than international travelers arriving in China. Unfortunately, new infections outside China have risen very fast, with potentially disastrous consequences for public health and the global economy

31 марта 2020 5 мин. 16846

Five Steps to Effectively Recalibrating Your Strategic Plans

The concept of adapting to the rapid changes and realities is in the center of my discussions with many young professionals and students around me so I explain the changes and our responses using the “Black Swan Theory.”

30 марта 2020 5 мин. 9596

Elvira Gavrilova: the dreams that have come true are the goals that were set correctly

Elvira Gavrilova is a Portugal-based Ukrainian whose business interests cover the entire Europe. The business-lady is a co-owner and the CEO in the European region of the international advertising company Amillidius; she is also the Chief Editor of Financoff magazine

27 марта 2020 4 мин. 17270

The Three Essential Questions about COVID-19

NEW YORK – The single most important component of an effective response to the COVID-19 pandemic is rapid use of data. I recently highlighted 19 critical data gaps regarding the novel coronavirus that we need to address. Now, with COVID-19 continuing to spread rapidly in the United States and elsewhere, the US Centers for Disease Control and Prevention (CDC) and other public-health specialists must urgently answer three questions in particula

27 марта 2020 5 мин. 12444

The Post-Trump Agenda

CAMBRIDGE – The experience of the past three years has shattered the myth that the US Constitution on its own can protect American democracy from a narcissistic, unpredictable, polarizing, and authoritarian president. But the country’s problems are not limited to the menace in the White House. All Americans also bear responsibility for the current state of affairs, because we have neglected critical institutions and ignored the intensifying structural weaknesses that created the conditions for a demagogue like Trump to emerge in the first place

26 марта 2020 5 мин. 8625

Only Multilateralism Can Save Us

WASHINGTON, DC – The global economy was ripe for a recession even before the coronavirus pandemic struck. Many commentators have been warning that stock markets were overheated, that advanced economies were heading for a slowdown, and that US President Donald Trump’s protectionist policies had disrupted supply chains and ushered in an era of heightened uncertainty. Now, the stock market has finally crashed, and a recession has become almost inevitable

20 марта 2020 4 мин. 7276

ViJoys — a one-million start-up is conquering video-space

Modern marketers are unanimous about the fact that people buy emotions rather than a product. We pick something that we are going to enjoy and do our best to make a present that will please our dear person. By this logic, it is reasonable to say that the perfect business is the one that can offer a consumer as many positive emotions as possible for a minimum price — it’s pure joy! And this business actually exists — this the service of the tailored video greetings ViJoys.

19 марта 2020 4 мин. 4041

Amillidius: marketing from A to Z — consistency wins

A brilliant idea, supported by the market demand, and a serious starting-up capital still do not make business immune to failure. Even with the initial conditions being equal, some succeed and some go broke. In most cases, the reason for such failure is an inconsistent marketing strategy. International advertising company Amillidius is successful in counteracting this negative trend: its customers around the world are well aware that marketing is only efficient when it is consistent!

19 марта 2020 4 мин. 13649